If you have a website, or have any creative input into a website, this is a book that is a must read. When people come to your website, they are looking for something. And the number one lesson is don’t make them think, make it obvious.
Through repeated examples, Krug will show you sites that look nice, but that completely confuse their users, and how he would correct them. You will immediately want to redo your site navigation after reading this. And you’ll have a much cleaner overall look once you are done.
Buy this book, read it, and make your little corner of the inter webs a better place.