Avengers broke all the 3 day openning financial records this weekend, and they don’t yet have my money to push them forward (I’ll fix that this week). I’ve been reasonably annoyed that most of the talking heads about this have been talking about Disney and can they repeat with Spider Man.
The Avengers, and the build up to it, was about a different way that Marvel made movies. Just go look at the directors from Iron Man, Thor, and Avengers. These are independent film directors (really high class ones), that focus on story first. Guess what, if you make a compelling story, people like it. I know, amazing principle.
So rule #1 of production houses, fund Joss Whedon. The rest is pretty negligible after that.