There is a pretty interesting look at the CEO of Barnes & Noble this week in the NY Times. It shows how much of a David and Goliath fight B&N is in for, with 1% of the valuation of Amazon who they are trying to compete with.
I have very mixed feelings about Amazon, and continue to have mixed feelings about my kindle, and the closed nature of the device. But I’m becoming less and less a fan of the book publishers. They seem to just be missing the point that their old pricing model, and scarcity model, doesn’t work any more.
Their insistence on pricing control dramatically makes me buy less ebooks. An unlendable ebook has an intrinsic value of $5 or less to me. They are priced typically at 3 times that, which has made me a frequent buyer of used hardcover from … Amazon, where no one other than Amazon is making any money on it.
If ebooks came without DRM, so I was sure I’d still be able to reread it in 4 decades, or could lend my mom & dad the book once I was done with it, then the current $10 – $15 range would be something I’d be fine with. Though I expect I’d still purchase more dollars worth of books over all if they were priced closer to $5.
And then, there is the scarcity issue. Richard Wiseman, an established author, couldn’t get his book Paranormality published by any of the american publishers because it says ghosts aren’t real. American publishers are so focused on cranking out supernatural to their readers, that they block out anything that calls that into question. Failing to get an american traditional publisher, he self published on Amazon and Apple in ebook form.
All of which makes the book publishers look, feel, smell, a lot like other big media, and completely out of touch with what their paying audience is interested in.