You don’t have to look far for instances of people lying to themselves. Whether it’s a drug-addled actor or an almost-toppled dictator, some people seem to have an endless capacity for rationalising what they did, no matter how questionable. We might imagine that these people really know that they’re deceiving themselves, and that their words are mere bravado. But Zoe Chance from Harvard Business School thinks otherwise.

Using experiments where people could cheat on a test, Chance has found that cheaters not only deceive themselves, but are largely oblivious to their own lies. Their ruse is so potent that they’ll continue to overestimate their abilities in the future, even if they suffer for it. Cheaters continue to prosper in their own heads, even if they fail in reality.

Read the rest over at Discover Blogs. This seems to fit in line with the Dunner Kruger effect, though it’s even more subtle about the ability for us to self delude.