Statistical Zombies

Kevin Drum has a good post on what he calls Statistical Zombies, 10 of the top mistakes people make when using statistics.  I particularly love #2:

What’s the survey error? Statistical sampling error in opinion polls is trivial compared to the error from other sources. Things such as question wording, question order, interviewer bias, and non-response rates, not to mention Bayesian reasons for suspecting that even the standard mathematical confidence interval is misleading, give most polls an accuracy of probably no more than ±15%. Example: a couple of years ago a poll asked respondents if they had voted in the last election. 72% said yes, even though the reality was that voter turnout in that election had been only 51%. Most polls and studies are careful to document the statistical sampling error, but who cares about a 3% sampling error when there might be 21 points of error from other causes?

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